Tag heuer

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Tag Heuer Ireland

Proudly proclaiming themselves to being worn by the world’s elite. Tag Heuer watches, have a long and illustrious history. Once worn by ex-American president Harry S. Truman. Prince William of Sweden and General Eisenhower amongst other leaders. Today they are synonymous, with leading figures in the world of sport. Such as racing drivers Lewis Hamilton, Jenson Button and Karun Chandhok. And tennis stars, Maria Sharapova and Kei Nishikori.

Tag Heuer the History

It is this connection to sporting prowess. That lies at the root of Tag’s greatest achievements. The company, having patented numerous developments in horology. But let’s start from the beginning. When in 1860, a young man by the name of Edouard Heuer. Set up a small watch making workshop, in St. Imier in Switzerland. Only 20 years old at the time. Little did Edouard know, that his name would one day become instantly recognizable. As one of the world’s great watch brands.

The company quickly grew and in 1883. Tag Heuer was awarded a silver medal. At the International Exhibition in Amsterdam. By 1887 they held a patent for the oscillating pinion. Which is still used today. More patents followed; in 1895. Tag became one of the first companies to introduce, a waterproof casing for pocket watches. Whilst in 1911, a year after entering the American market. The famous ‘Time of Trip’ was introduced. Designed for use in airplanes and automobiles. This clock within a clock. Not only showed the current time. But thanks to the small dial on the top half of the face. Also displayed how long the journey had taken so far.

The connection to sports and athletes was cemented in 1916. When Tag Heuer invented the world’s first stop watches. That were accurate to 1/100th of a second. The Mikrograph and the Microsplit, became hugely successful. With the Microsplit being able to measure the timing. Of two races or events simultaneously. Yet just a few months later, in the very same year. The Semikrograph and the Semicrosplit followed. With a precision timing of 1/50th per second.

Of course a Tag Heuer watch, is not only a purely functional watch. And one year before the stop watch was introduced. A line of elegant ladies wristwatches was designed and it is this dedication to groundbreaking invention. Combined with style, that makes the brand so successful today.

Whether you’re intrigued, by the advanced technology found in the Formula I range. Which was inspired, by the performances of the McLaren team. In love with the retro good looks of the square Monaco range. That became an instant classic, when worn by Steve McQueen in the 1971 racing film ‘Le Mans’. Or you prefer the elegance of the Lady Link collection. Which naturally, has been designed with the sporty yet stylish Tag Heuer woman in mind. You know, that you’ll never be disappointed with your choice.

Tag Heuer watches effortlessly combine history. Groundbreaking horological advancements in the world of sport. Driving and aviation, precision watch making and timeless designs. To create one of the most desirable names in wrist watches around today.

Please enjoy this short video on Tag Heuer

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